Privacy Policy

Last updated: [Insert Date]

TowCamDirect.com respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, contact us or use our services.

1. Who We Are

TowCamDirect.com is an online retailer specialising in trailer camera systems, reverse cameras, wireless monitoring equipment and related accessories.

For privacy-related enquiries, you can contact us at:

Email: tow@towcamdirect.com
Website: www.TowCamDirect.com

2. Information We Collect

We may collect and process the following personal information:

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment confirmation details

  • Delivery and tracking information

  • Messages or enquiries you send to us

  • Website usage information, such as pages visited and products viewed

  • IP address, browser type and device information

  • Marketing preferences, where you choose to subscribe

We do not store full card payment details on our website. Payments are processed securely by our payment provider.

3. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Take payment and issue refunds where needed

  • Provide customer support

  • Respond to your enquiries

  • Send order confirmations, delivery updates and service messages

  • Manage returns, exchanges and warranty claims

  • Improve our website, products and customer experience

  • Prevent fraud and protect our business

  • Send marketing emails where you have opted in or where we are legally allowed to do so

  • Meet our legal, tax and accounting obligations

4. Our Lawful Basis for Using Your Data

We only use your personal data where we have a lawful reason to do so. This may include:

Contract: to process your order, deliver goods and provide customer service.

Legal obligation: to keep business, tax and accounting records.

Legitimate interests: to improve our website, prevent fraud, respond to enquiries and manage our business.

Consent: where you have chosen to receive marketing emails or accepted optional cookies.

You can withdraw your consent to marketing at any time by clicking the unsubscribe link in our emails or contacting us directly.

5. Sharing Your Information

We only share your personal information where necessary. This may include sharing data with:

  • Payment providers

  • Delivery companies and couriers

  • Website hosting providers

  • Email marketing platforms

  • IT and website support providers

  • Accounting, legal or professional advisers

  • Fraud prevention or security services

  • HMRC, regulators or law enforcement where legally required

We do not sell your personal information.

6. Marketing Emails

If you sign up to our mailing list, we may send you offers, product updates and useful information about trailer camera systems and related products.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

7. Cookies and Tracking

Our website may use cookies and similar technologies to help the site work properly, improve performance, remember preferences and understand how visitors use the website.

Some cookies are essential for the website to function, such as basket and checkout cookies. Other cookies, such as analytics or marketing cookies, will only be used where required consent has been given.

For more information, please see our Cookie Policy.

8. How Long We Keep Your Information

We only keep personal information for as long as necessary for the purpose it was collected.

Order and transaction records may be kept for up to 6 years for tax, accounting and legal purposes. Marketing data is kept until you unsubscribe or ask us to remove it. Customer service messages may be kept for a reasonable period to help us manage enquiries, complaints, warranty claims or disputes.

9. How We Protect Your Information

We take appropriate steps to protect your personal information from unauthorised access, loss, misuse or disclosure.

This includes using secure website technology, trusted payment providers, restricted access to customer information and appropriate business security measures.

10. International Transfers

Some of our service providers may process personal data outside the UK. Where this happens, we will take steps to ensure your information is protected in line with applicable data protection laws.

11. Your Rights

Under UK data protection law, you have rights over your personal data. These may include the right to:

  • Access the personal information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete your information

  • Ask us to restrict how we use your data

  • Object to certain types of processing

  • Withdraw consent for marketing

  • Request a copy of your data in a portable format

To exercise your rights, please contact us at [Insert Email Address].

12. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.